Offline Business Marketing for Lawyers

Yesterday it was the attorney, today it is time to look at offline business marketing for lawyers, what!  you say, that’s got to be the same thing, you’d kind of suppose so, but apparently not to the general public. Lets look at the stats again this time for lawyers.

Remember I told you to note the medical malpractice stats for attorneys, well apparently their stats were down because people wanted a medical malpractice lawyer instead, now this could be a mistake but perhaps with all this talk of a health care bill and limiting medical malpractice lawsuit amounts, people are scrambling to get some of their doctors money.  Do you think perhaps people want a good old hard fighting lawyer to go after Doc, not some three piece suit, mamby pamby attorney at law?  What the hell is that attorney at law crap any way?  Do ever see or hear of a farmer at farm , plumber at plumbing, logger at log, just don’t make sense, but since when do most of the laws we have make any sense.

As you can see the keywords searched for, are similar for both layers and attorneys however your offline business marketing should take both terms into accoung for the best results.

Tweet This Post

Offline Business Marketing

As you may have read yesterday, we are using the Yellow Pages to assist us in our offline business marketing.  I was going to rip right through all the big money ads and come up with the standard list of catagories like:

• Attorney
• Dentist
• Doctors oops again they are now Physicians
• Insurance

Well you get the idea, well we are still on the Attorney category, we did:

Attorney
Injury attorney

Criminal  Defense Attorney (is the sub-category for today)

• Felonies
• Misdemeanors
• Capital Offenses
  
• DWI
• DUI
• Drug Offenses
  
• Border Arrests
• Robbery
• Burglary
• Theft
• Shoplifting
• Domestic Violence
  
• Assault
• Probation Matters
• Jury Trials
• Plea Bargaining
• Sexual Offenses
  
• Traffic Tickets
• CDL
• Drug charges
• Juvenile offenses
• Deferred Prosecution
  

Boy how would you like to advertise for these characters to come come tromping in your front door?  Well some Attorneys are, so do you think there is a bit of money available here?  Do you think that they could use a good online business marketer to help them with their offline business marketing?  Like how hard could it be to rank in Google for these keywords if you added your city, parish, county, state or zip code to them?  Maybe I’ll try that by adding:

Serving Whatcom County, WA including:

• Bellingham
• Lynden
• Sumas
• Ferndale
• Blaine
• Custer
• Fairhaven
• Everson
• Birch Bay
• Deming

Suppose that one on those Attorneys would like to know about this?

We will hit the Attorney circuit again….

Tweet This Post

Local Advertising Search Marketing

After letting your fingers do the walking through the local Yellow Pages, organize your search results into categories in order to simplify the next step in your local advertising search marketing.

I started with attorney as my first category, why ?  Because they are at the front of the Yellow Pages and there was this big cardboard ad almost making it mandatory I look at it.  Wonder what that cost , don’t know, but let’s see who is paying for it.  Of course how silly of me it is a…

Personal Injury Law firm specializing in:

• Auto accidents
• Motorcycle accidents
• Truck accidents
• Bicycle accidents
• Pedestrian accidents
• Train accidents
• Plane accidents
• Wrongful Death accidents
• Serious injury (no nickel & dime stuff I guess)
• Traumatic Brain Injuries
• Medical Malpractice
• Nursing Home Neglect
• Dangerous and defective products
• Slip and Fall Accidents
• Maritime Accidents
• Seaman Accidents
• Dog bites
• Work-site injuries

Wow that was for one ad, nice set of keywords huh? Okay that was just the one category of Attorney, I always called them lawyers, but they must not like that because the Yellow pages says See Attorneys, Also Patient Attorneys.

This could be the start a great love-hate relationship here, I see a great business opportunity here we shall continue tomorrow.

As a side note: I looked at the 7 pages of ads for the ads in the classifieds and guess what no phone number, yep they send prospective ad buyers to a website.

Tweet This Post