Does a Local Marketing Strategy really Work?

Let’s take a look and see if my local marketing strategy actually paid any dividends. If you remember I added WA to blue roan horses for sale, to give it a little local flavor and make the pond I swim in a little smaller.  Tale a look below:

The red arrow points to my post yesterday, there it is in all it’s glory sitting in the #7 slot on google for the keyword phrase blue roan horses for sale wa that is pretty good for a 12 hour old post   On this site, which is not really a horse site.  Now I have to confess something here, see all those sites outlined in yellow?  They are mine also, how naughty of me but yes I really enjoy being a #1 page hog.  From top to bottom here is what I got:

• The #3 position is my company business website
• The #4 position is an old SBI site I made years ago
• The #4 position is an old blog on that SBI site,
  I have forgotten how to even use it as the technology was very clunky.
• The #5 position is the horse barn, my current horse website – blog
• The #6 position is this blog here of course

So as you can see a well thought out local marketing strategy works very well and I not only get local calls but people call from all around the United States.

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Local Marketing Strategies for Chicago Lawyers

We have seen how local marketing strategies can change for different locations now lets compare the Chicago Attorneys and Lawyers.

First of all the search numbers are down for Lawyers in Chicago, but just when I told you yesterday that the good people of Chicago did not seem to be drinking more and getting those nasty DUIs, look here, we have 400% increase in searches for a DUI lawyer.  If I was a DUI attorney in Chicago, I’d sort of change my name to lawyer and adjust my advertising so I’d showed up as DUI layers.  The main point is to adjust your local marketing strategies both online and offline so you can maximize your potential client base.  The actual conversion to a customer will of course depend on the lawyers staff and how competent they are in sales.  Yes Virginia we all must sell ourselves.

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Local Advertising Search Marketing

After letting your fingers do the walking through the local Yellow Pages, organize your search results into categories in order to simplify the next step in your local advertising search marketing.

I started with attorney as my first category, why ?  Because they are at the front of the Yellow Pages and there was this big cardboard ad almost making it mandatory I look at it.  Wonder what that cost , don’t know, but let’s see who is paying for it.  Of course how silly of me it is a…

Personal Injury Law firm specializing in:

• Auto accidents
• Motorcycle accidents
• Truck accidents
• Bicycle accidents
• Pedestrian accidents
• Train accidents
• Plane accidents
• Wrongful Death accidents
• Serious injury (no nickel & dime stuff I guess)
• Traumatic Brain Injuries
• Medical Malpractice
• Nursing Home Neglect
• Dangerous and defective products
• Slip and Fall Accidents
• Maritime Accidents
• Seaman Accidents
• Dog bites
• Work-site injuries

Wow that was for one ad, nice set of keywords huh? Okay that was just the one category of Attorney, I always called them lawyers, but they must not like that because the Yellow pages says See Attorneys, Also Patient Attorneys.

This could be the start a great love-hate relationship here, I see a great business opportunity here we shall continue tomorrow.

As a side note: I looked at the 7 pages of ads for the ads in the classifieds and guess what no phone number, yep they send prospective ad buyers to a website.

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