Stephanie Russo Horsemanship a new Snohomish Wa Business

I have just contracted with Stephanie Russo Horsemanship, to help train my horses this year.  Stephanie, lives in Snohomish Wa, and generally does most of her work in that area, but has agreed to come up here to Whatcom County to assist me in getting my horse ready to sell.  We are working with about 20 head of horses right now and most are unbroke horse, so a lot of work  for Stephanie.

I have known Stephanie Russo for several years now, I first saw her at a Dennis Reis Clinic in Washington, then talked to here at a Dennis Reis clinic in Hurricane Utah, I really like the calm way she works with horses.  Stephanie has graduated from College with degrees in Horse Management and Business, plus she has 12 endorsements from Dennis Reis.   Stephanie has such a strong background in the horse industry she is going to be a in demand go to resource for years to come, I am glad I hired her before the word gets out in Snohomish Washington, or I sure would not get her up to Whatcom County.  We are planning on spending about 3 days a week on my herd and I sure need the help.

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Want to Learn how to use Local Online Marketing for Small Service Businesses?

If you want to learn how to use local online marketing for small service businesses, I have just the greatest opportunity for you go to: 

Marketing for Small Businesses and opt-in.  This is an excellent way to build up your cash if you are a marketer or, if you have your own service business and have time to use local online marketing, this can really speed up the results.  I think I know a fair bit  about local online marketing, however Connie Green has set up this program to help people just like us.  I am also going to Las Vegas latter this month to a online workshop hosted by Connie Green and Jeanette Cates.  I am looking forward to going there, maybe we can meet up there, check it out Online Revenue Workshop and oh yeah, I signed up for both of these opportunities myself.

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Does a Local Marketing Strategy really Work?

Let’s take a look and see if my local marketing strategy actually paid any dividends. If you remember I added WA to blue roan horses for sale, to give it a little local flavor and make the pond I swim in a little smaller.  Tale a look below:

The red arrow points to my post yesterday, there it is in all it’s glory sitting in the #7 slot on google for the keyword phrase blue roan horses for sale wa that is pretty good for a 12 hour old post   On this site, which is not really a horse site.  Now I have to confess something here, see all those sites outlined in yellow?  They are mine also, how naughty of me but yes I really enjoy being a #1 page hog.  From top to bottom here is what I got:

• The #3 position is my company business website
• The #4 position is an old SBI site I made years ago
• The #4 position is an old blog on that SBI site,
  I have forgotten how to even use it as the technology was very clunky.
• The #5 position is the horse barn, my current horse website – blog
• The #6 position is this blog here of course

So as you can see a well thought out local marketing strategy works very well and I not only get local calls but people call from all around the United States.

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Local Marketing in Bellingham for Immigration Lawyers

I was surprised that there were so many searches for immigration lawyers in Bellingham, but there you go I forgot we are sitting on the Canadian border up here in Northwest Washington State.  I like to tell people when they ask where Bellingham is; any farther west and I’d be in the Pacific Ocean and any farther north and I’d be talking Canadianese Eh!

So here we have a nice little niche for my lawyer clients, if you look back a couple of posts you will see these searches were not showing up for Immigration attorneys, just lawyers.  You might notice there is more commercial competition for immigration lawyer than for immigration lawyers, I would suppose that to be because people in dire straights tend to look for a lawyer, not lawyers, one is too expensive who wants two or more?

bellinghamimmigrationlawyer.com is available right now and the winter Olympics are coming up just across the border in Vancouver BC this could make someone some money!  Local marketing in Bellingham for immigration lawyers just heated up.

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Offline Business Marketing

As you may have read yesterday, we are using the Yellow Pages to assist us in our offline business marketing.  I was going to rip right through all the big money ads and come up with the standard list of catagories like:

• Attorney
• Dentist
• Doctors oops again they are now Physicians
• Insurance

Well you get the idea, well we are still on the Attorney category, we did:

Attorney
Injury attorney

Criminal  Defense Attorney (is the sub-category for today)

• Felonies
• Misdemeanors
• Capital Offenses
  
• DWI
• DUI
• Drug Offenses
  
• Border Arrests
• Robbery
• Burglary
• Theft
• Shoplifting
• Domestic Violence
  
• Assault
• Probation Matters
• Jury Trials
• Plea Bargaining
• Sexual Offenses
  
• Traffic Tickets
• CDL
• Drug charges
• Juvenile offenses
• Deferred Prosecution
  

Boy how would you like to advertise for these characters to come come tromping in your front door?  Well some Attorneys are, so do you think there is a bit of money available here?  Do you think that they could use a good online business marketer to help them with their offline business marketing?  Like how hard could it be to rank in Google for these keywords if you added your city, parish, county, state or zip code to them?  Maybe I’ll try that by adding:

Serving Whatcom County, WA including:

• Bellingham
• Lynden
• Sumas
• Ferndale
• Blaine
• Custer
• Fairhaven
• Everson
• Birch Bay
• Deming

Suppose that one on those Attorneys would like to know about this?

We will hit the Attorney circuit again….

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Local Business Marketing

If you want to make the best use of your time and energy helping local businesses get online, start with smart local business marketing research. Quit guessing which businesses spend big ad dollars, go to the Yellow Pages or a local business directory that has big display ads.

Go through the listings, you’ll find a niche that has full-page or very large display ads, write them down. Continue searching all the way to the end you will have more than enough potential niches.

You will find a lot of businesses and professions that advertise like this:

• Home Contractors
• Cosmetic Dentistry
• Medical Doctors
• Insurance Agencies
• Injury Lawyers
• Realtors

These businesses and professionals make big profits on each new customer or client they get. Spending thousands of dollars for local business marketing every month, this is just a fraction of what they receive in profits. You can be the one that gives them great value for their advertising dollar.  Just because there professionals earn large sums of money doesn’t mean they deserve a fleecing, you will be able to provide a quality service at a price point  so it is a win – win situation.

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How to use Offline and Online Marketing

To sell just about anything even a Harley

My brother came to see me, he was in a bind he needed to sell his Harley Davidson Motorcycle and asked me to help him out, between the two of us we used both offline and online marketing to get him a whole lot of phone calls and emails from prospective buyers. Now I have to tell you upfront that my brother screwed this deal up, he was asking too much money but even got a $9500 offer, but he did not really want to sell as he ended up refinancing and keeping his bike. But I was impressed as the offers can in just days after starting all this, here is what we did:

• Made a webpage
• Made a USfreeads classifed
• Made a Youtube video
• Put up fliers around two counties
• placed Craigslist ads in 2 cities

Yes there we a few hours of online work and a couple hours putting up fliers, but we are talking a $10,000 sale here what would a dealer charge you for that?

Here is a screen shot of the webpage:

Here is the Youtube Video itself

Here are Youtube tips for using their codes

Now just about anyone who has been online awhile can do this I’ll show you some easy ways to do the screen shots and use some video editing in future post y’all come back later.

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Marketing Your Local Service Online

There are a multitude of methods to use, so I will start with who you are trying to market your service to, lets start with where your customers are located geographically.

• Local Marketing – if your service is best provided locally, like my horseshoeing business was, I provided the best service if I kept my clients within a 15 mile radius of my home.  I later restricted my practice to my horseshoeing shop, and let my customers decide how far they wanted to travel to use my farrier services.  My customers all came from Washington State, nobody came from Alabama to have their horse shod, and usually from Whatcom and Skagit County.
• Regional Marketing – this could vary in area size, but can be defined by county, state, province, parish, or boundary names.  I use to only service east of I5 and we often heard terms like “West of the Mississippi”.  Regions are usually  larger and farther away than “local” markets.  Companies will often have to hire employees who live in these regions or are willing to travel to them.
• National Marketing – pretty simple here, you market to one nation at a time, if you do more than one at a time then it is up the food chain to:
• International Marketing – this can range from North America, the Pacific Rim, to Europe, some times designated by language like Spanish or English speaking countries.

• Worldwide Marketing – the big enchilada, the big kahuna and also the most difficult.

In general the larger geographical areas are more difficult to market to than the local markets, but it is possible to break down your regional service marketing to smaller units like state, county, city, zip-code, street address, well you get the idea by now and this can be done economically on the internet using methods I will cover soon.

Here I am listed #1 in google for my  Horseshoeing Business in Whatcom County, my local market

Here I am down a bit to #3 for a Statewide Horseshoeing WA listing in Google

I did not show up in google’s top 50 for the worldwide listing keyword term  “horseshoeing” and that is OK because that client from Alabama never did show up to get his horse shod in Whatcom County WA

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