Helping My Bellingham Auto Mechanic Get More Customers

I happen to have a very good Bellingham auto mechanic, who repairs not just my cars, but also my generator, my quad runner, my trucks, my horse trailer, well you get the idea.  Well my mechanic was forced out of his former location and has to start all over again, letting people know where he is and also I am sure he would not mind a few new faces in his customer lineup.

I have decided to help this Bellingham Auto Mechanic develop a great lead generating web presence.  Did you know that 70% of US households now use the Internet when shopping locally for products and services?  Might as well let them know about this auto mechanic and the excellent work he does.  Stay tuned to see what happens, you might pick up a few pointers on getting more clients or customers for your own local business.

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Local Marketing Strategies for Chicago Lawyers

We have seen how local marketing strategies can change for different locations now lets compare the Chicago Attorneys and Lawyers.

First of all the search numbers are down for Lawyers in Chicago, but just when I told you yesterday that the good people of Chicago did not seem to be drinking more and getting those nasty DUIs, look here, we have 400% increase in searches for a DUI lawyer.  If I was a DUI attorney in Chicago, I’d sort of change my name to lawyer and adjust my advertising so I’d showed up as DUI layers.  The main point is to adjust your local marketing strategies both online and offline so you can maximize your potential client base.  The actual conversion to a customer will of course depend on the lawyers staff and how competent they are in sales.  Yes Virginia we all must sell ourselves.

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Local Advertising Search Marketing

After letting your fingers do the walking through the local Yellow Pages, organize your search results into categories in order to simplify the next step in your local advertising search marketing.

I started with attorney as my first category, why ?  Because they are at the front of the Yellow Pages and there was this big cardboard ad almost making it mandatory I look at it.  Wonder what that cost , don’t know, but let’s see who is paying for it.  Of course how silly of me it is a…

Personal Injury Law firm specializing in:

• Auto accidents
• Motorcycle accidents
• Truck accidents
• Bicycle accidents
• Pedestrian accidents
• Train accidents
• Plane accidents
• Wrongful Death accidents
• Serious injury (no nickel & dime stuff I guess)
• Traumatic Brain Injuries
• Medical Malpractice
• Nursing Home Neglect
• Dangerous and defective products
• Slip and Fall Accidents
• Maritime Accidents
• Seaman Accidents
• Dog bites
• Work-site injuries

Wow that was for one ad, nice set of keywords huh? Okay that was just the one category of Attorney, I always called them lawyers, but they must not like that because the Yellow pages says See Attorneys, Also Patient Attorneys.

This could be the start a great love-hate relationship here, I see a great business opportunity here we shall continue tomorrow.

As a side note: I looked at the 7 pages of ads for the ads in the classifieds and guess what no phone number, yep they send prospective ad buyers to a website.

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