Marketing Your Local Service Online
There are a multitude of methods to use, so I will start with who you are trying to market your service to, lets start with where your customers are located geographically.
- Local Marketing – if your service is best provided locally, like my horseshoeing business was, I provided the best service if I kept my clients within a 15 mile radius of my home. I later restricted my practice to my horseshoeing shop, and let my customers decide how far they wanted to travel to use my farrier services. My customers all came from Washington State, nobody came from Alabama to have their horse shod, and usually from Whatcom and Skagit County.
- Regional Marketing – this could vary in area size, but can be defined by county, state, province, parish, or boundary names. I use to only service east of I5 and we often heard terms like “West of the Mississippi”. Regions are usually larger and farther away than “local” markets. Companies will often have to hire employees who live in these regions or are willing to travel to them.
- National Marketing – pretty simple here, you market to one nation at a time, if you do more than one at a time then it is up the food chain to:
- International Marketing – this can range from North America, the Pacific Rim, to Europe, some times designated by language like Spanish or English speaking countries.
- Worldwide Marketing – the big enchilada, the big kahuna and also the most difficult.
In general the larger geographical areas are more difficult to market to than the local markets, but it is possible to break down your regional service marketing to smaller units like state, county, city, zip-code, street address, well you get the idea by now and this can be done economically on the internet using methods I will cover soon.
Here I am listed #1 in google for my Horseshoeing Business in Whatcom County, my local market

Here I am down a bit to #3 for a Statewide Horseshoeing WA listing in Google

I did not show up in google’s top 50 for the worldwide listing keyword term “horseshoeing” and that is OK because that client from Alabama never did show up to get his horse shod in Whatcom County WA
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