Local Web Marketing
with long tail keywords
Some people live in a very small town with a dwindling population so they look to the web to help shore up their customer base, so a domain name with their city name is not all that helpful as they feel they have captured most of their city’s potential customer base. Perhaps using the county or parish name would help, I use the state name as well.
Another method you can use is long tail keywords. Long tail keywords can be used in the domain name and also in page names and text to target specific items. A whole book has been written by Chris Anderson Called The Long Tail you should read the book for a better understanding, but for now I’ll give you and example.
I sell my horses on the web, a desirable keyword for me is horses, that’s the head keyword but I will never be listed for that keyword as I am just not that good, nor do I want to be, there are people that make a full time living doing SEO or search engine optimization for companies that pay them very well. I am going to assume that you have a business of your own that is why you want to get on the web, but not spend full time at it, I mean you got a store to run or a service you perform there just isn’t enough hour in a day right! Now you could hire a SEO professional, or follow the long tail.
- Horse – the head keyword
- Quarterhorse – I rank this as about the neck
- Quarterhorse for sale – we moved down the body a ways
- Red Roan Horses – now we are at the tail
- Red Roan Horses for sale – the is long tail
- Red Roan Mare for sale – even longer tail
- Red Roan Mare for sale Whatcom County Washington – we are way down a very long tail
For a domain name I choose what is available and that tends to be something near the tail as a example in the past, I have used the domain http://red-roan-horses.com as a feeder site to my main sales page. I just built it up again tonight to give you and idea of how simple this site can be, I even used a free website builder supplied by my webhost and it took about 10 minuets to figure out and do it that way.
Here is a screen shot of the page note: I put my phone number and my address this will help with local searches, as a matter of course I try to put my address on most pages I create.

You can do the same for what you are trying to market using local web marketing with long tail keywords
Tweet This Post